It should be noted that the scaling can be performed using statistical values other than the maximum values. Such values may include, for example but not limited to, minimum values, average values, absolute values, and so on. It should be noted that the scaling factor may be further normalized using, a mathematical or statistical function, such as a log function or a function of a number of page views. The number of page views is the number of times that the web page addressed by the URL was viewed by the same or different users

At S410, the scaled visual maps are displayed in portions allocated to the maps in a display window. It should be noted if the user opts not to create scaled visual maps, the visual maps are rescaled to contain the original values in the datasets used to create these values.

In an embodiment, the generated visual maps can be sent to user as a report and/or saved in a database for future use. The generated visual maps can be displayed on different display types such as, but not limited to, a display of a desktop computer, and a smartphone. Further, the preparation, generation, and delivery of the visual maps can be initiated automatically according to a predefined rule or schedule.

FIG. 5 is a schematic diagram illustrating the scaling process according to one embodiment. The scaling process is performed at S409 as further described herein below with respect to FIG. 4.