What is claimed is:1. A method of transmitting a D2D (device-to-device) signal of a first UE (user equipment) in a wireless communication system, the method comprising:performing D2D transmission scheduling for a D2DSS (device-to-device synchronization signal) and a D2DCH (device-to-device channel) signal, wherein the D2DCH signal contains scheduling assignment and data; anddropping the data of the D2DCH signal in a first D2D subframe of a plurality of subframes in which D2DSS transmission is capable for the first UE or a second UE,wherein the first D2D subframe is a D2D subframe configured only for transmission of a D2DSS of the second UE among the plurality of subframes in which the D2DSS transmission is capable for the first UE or the second UE,wherein a resource region for the D2DSS transmission of the second UE in the first D2D subframe includes a D2DSS transmission frequency region and a guard region for the D2DSS transmission, andwherein a resource region for a D2DCH signal transmission in the first D2D subframe is not overlapped with the D2DSS transmission frequency region but overlapped only with the guard region for the D2DSS transmission.2. A first UE (user equipment) for transmitting a D2D (device-to-device) signal in a wireless communication system, the UE comprising:a radio frequency unit; anda processor,wherein the processor is configured to:perform D2D transmission scheduling for a D2DSS (device-to-device synchronization signal) and a D2DCH (device-to-device channel) signal, wherein the D2DCH signal contains scheduling assignment and data; anddrop the data of the D2DCH signal in a first D2D subframe of a plurality of subframes in which D2DSS transmission is capable for the first UE or a second UE,wherein the first D2D subframe is a D2D subframe configured only for transmission of a D2DSS of the second UE among the plurality of subframes in which the D2DSS transmission is capable for the first UE or the second UE,wherein a resource region for the D2DSS transmission of the second UE in the first D2D subframe includes a D2DSS transmission frequency region and a guard region for the D2DSS transmission, andwherein a resource region for a D2DCH signal transmission in the first D2D subframe is not overlapped with the D2DSS transmission frequency region but overlapped only with the guard region for the D2DSS transmission.