Creative movie recording and display in the present exemplary embodiment will now be described. In the creative movie recording, a movie is recorded for a time length randomly set from among 3 to 6 seconds, and the recorded movie (chapter) is recorded with an effect being applied, thereby creating a series of movies (creation of a set of movies) constituting a set, from four chapters obtained through similar image capturing and recording. The chapter refers to a movie recorded according to one instruction from the user in the creative movie recording, and a set of movies reproduced as a series of movies is created by four chapters. In addition, once a recording instruction is received, the recording of each movie is ended in response to the lapse of the set recording time, even if a recording end instruction is not received. Four movies recorded as chapters include a movie recorded for a different recording time. In addition, different effects such as a slow motion effect, a quick motion effect, an image lag effect are applied to the respective movies to be recorded. In accordance with the application of these effects, a set of movies created by the creative movie recording include a chapter having a different reproduction time as compared with the other chapters. The four chapters are reproduced as a series of movies. The recording times of these chapters and the effect to be applied to each movie are determined for each movie corresponding to one chapter. Furthermore, a common effect may be similarly applied to the four recorded movies, in addition to the above-described effects. Hereinafter, two differences between the creative movie recording and automatic mode movie recording will be described.