In step S321, the system control unit 50 performs a creative still image process. In the creative still image process, a still image is captured, the still image is edited and adjusted by applying an effect (e.g., an effect of changing the color of an object, and an effect of changing the composition of an object), and then the resultant still image is recorded.
In step S322, the system control unit 50 performs still image capturing in the automatic mode.
In this manner, in the present exemplary embodiment, if the movie recording GUI button 716 on the touch panel 70a is pressed, movie recording is started. Meanwhile, if the second shutter switch 63 is pressed, still image capturing is started. In addition, by determining whether or not the creative image capturing mode is set, image capturing is performed in the automatic mode or the creative image capturing mode.
<Creative Movie Process>
Next, the flow of the creative movie process illustrated in