In addition, in the present exemplary embodiment, the description has been given of a case in which an effect to be applied to each movie is randomly selected irrespective of an object. Alternatively, the effect may be selected according to the size of the motion of the object. For example, the image lag effect or the slow motion effect may be selected if the size of the motion of the object is equal to or larger than a predetermined size. In addition, in the present exemplary embodiment, as for the color filter/brightness combination effects, the same effect is applied to all the four recordings. Alternatively, the color filter/brightness may be set in each recording. Nevertheless, a reproduction time does not become longer or shorter than a recording time due to the color filter or the brightness combination effect being applied.
In addition, in the present exemplary embodiment, the description has been given of a case in which creative movie recording is ended upon the second shutter switch 63 being pressed during the creative movie recording, even if a set recording time has not elapsed. Alternatively, after the second shutter switch 63 is pressed during the creative movie recording, a warning indicating that if the second shutter switch 63 is pressed, the creative movie recording is ended and a halfway movie is recorded may be issued without stopping the movie recording. In addition, if the user issues an end instruction (presses the second shutter switch 63) even though the warning is issued, the end instruction may be received. In addition, at the start of the creative movie recording, a warning indicating that if the second shutter switch 63 is pressed, the creative movie recording is ended may be issued in advance.