At block 302, the cell coverage management service 140 obtains geolocated traffic data associated with the wireless communication network 110. As discussed above, data points included in the traffic data is geolocated in that it contains information regarding traffic at particular locations (e.g., latitude-longitude coordinates, street address, etc.). The traffic data may include cell site information or wireless signal information (e.g., strength, quality, or signal noise ratio) associated with one or more cells that serve or otherwise affect a geographic location. Illustratively, the geolocated traffic data may include drive test data (e.g., wireless signal and communication measurements collected by specialized car-mount or mobile equipment at various locations), records (or metadata) of phone calls made from a telecommunication device at particular locations, or records (or metadata) that a telecommunication device downloaded a quantity of data while utilizing the wireless communication network at a particular location.

Geolocated traffic data may also include one or more indications of the type of traffic corresponding to the same location. Indications of traffic may include, for example, usage data from the wireless communications network, activity on social media, “check-ins” at businesses or points of interest, user-generated usage reports, tickets from a customer care system, upload or download speeds, subscriber activations or cancellations, or any other data representing actual or potential usage of wireless telecommunications services at the specified location. The geolocated traffic data may further include date and time information, user demographics, device characteristics, information about the location (e.g., altitude above sea level, proximity to a local business or point of interest, etc.), or any other information relevant to determining cell coverage.