Step 404: The server determines second user equipment, where the second user equipment has an association relationship with the first user equipment, and the second user equipment published second shared information related to the identification information.

Step 405: The server sends the first shared information to the second user equipment.

It should be noted that in this embodiment of the present invention, step 403 to step 405 may be performed by the first user equipment or the server. For ease of description, only the server is used as an example for description herein. When step 403 to step 405 are performed by the first user equipment, reference may be made to the description in this embodiment of the present invention, and details are not described herein.

Step 406: The second user equipment receives the first shared information sent by the server, and displays or plays the first shared information.

It should be noted that in this embodiment of the present invention, the second user equipment may replace the server to perform the method. For step 403 performed by the second user equipment, reference may be made to the description in this embodiment. Step 404 becomes: the second user equipment determines that the second user equipment has an association relationship with the first user equipment and published second shared information related to the identification information. Step 405 may be skipped without being performed. Step 406 becomes: the second user equipment displays or plays the second shared information.