In step 405, when sending the first shared information to the second user equipment, the server may further send an identifier of a social application program corresponding to the first shared information that is published by the first user equipment. The identifier of the social application program may be information such as a name of the social application program.

When the server sends the first shared information to the second user equipment, display attribute information may be carried in the first shared information, and the display attribute information is used for instructing the second user equipment to display the first shared information in a specified display interface. For example, the display attribute information is a lock screen interface, and when receiving the first shared information, the second user equipment uses the first shared information as an element of the lock screen interface and generates the lock screen interface, so as to display the first shared information. Optionally, the display attribute information may also be a home screen interface, an idle interface, a pop-up window interface, or the like.

In step 406, if the second user equipment receives multiple pieces of first shared information, the second user equipment may further display or play the received multiple pieces of first shared information in chronological order in which the multiple pieces of first shared information are published.