a determining unit 702, configured to determine second user equipment, where the second user equipment has an association relationship with the first user equipment, and the second user equipment published second shared information related to the identification information; and

a sending unit 703, configured to send the first shared information to the second user equipment.

According to the apparatus provided in this embodiment of the present invention, after the identification information is obtained from the first shared information of the first user equipment, the first shared information is sent to the second user equipment that has an association relationship with the first user equipment and that published the second shared information related to the identification information. According to the apparatus in this embodiment of the present invention, the first shared information published by the first user equipment can be accurately sent to the second user equipment that may be interested in the first shared information, so that the second user equipment is prevented from screening the shared information, and the second user equipment can more efficiently obtain the shared information related to the identification information that is sent by the second user equipment.

Optionally, the sending unit 703 is further configured to:

send, to the second user equipment, the first shared information carrying display attribute information, where the display attribute information is used for instructing the second user equipment to display the first shared information in a specified display interface.

Optionally, the first shared information includes at least one of the following:

text information;

picture information;