It can be learned from the above that according to the information pushing apparatus provided in this embodiment, the obtaining module 51 obtains an instant messaging message sent by a user, the instant messaging message carrying a user identifier of the user; the detection module 52 detects whether the instant messaging message carries an image; the generation module 53 generates recommendation information according to the image and the user identifier if the instant messaging message carries an image; and the push module 54 pushes the recommendation information to a terminal corresponding to the user identifier, so that the user makes a comment according to the recommendation information. By using this solution, a commenting channel can be automatically pushed according to the behavior of sending an image by the user. Therefore, compared with the related solution in which the user needs to actively searches for a commenting channel, this solution is fast and direct and is capable of greatly improving the commenting efficiency.

During actual application, the functions implemented by the units in the information pushing apparatus may be implemented by a central processing unit (CPU), a micro processor unit (MPU), a digital signal processor (DSP), a field programmable gate array (FPGA), and the like located in the information pushing apparatus.

This embodiment of the present disclosure further provides an information pushing system. The information pushing system may include any information pushing apparatus provided in the embodiments of the present disclosure. The information pushing apparatus may be integrated into a server. The server is a server having a function such as forwarding or processing an instant messaging message in an instant messaging system.