For example, if a consumer views a washing machine, information relative to that machine may be rendered. The information may be based on the location of washing machine, and may be validated (i.e., using a blockchain). The owner of the machine may have rights to view the information based on their ownership and the location, or while the washing machine is in transport. In some examples, an object may have multiple owners of different types. For example, a manufacturer could also apply as special type of ‘owner’—not to be confused with the owner of the washing machine (the consumer).
In some examples, the xR experiences rely on a mechanism for recognizing or identifying an inanimate object. In other examples, the information may be related to other people. For example, a consumer at a specific location may be utilizing a rendering device and looking in a certain direction at an individual. Then xR information may be overlaid in conjunction with or on top of the individual (i.e., an individual “banner”).
In some cases, the banner will change based on where the individual is located. The rules may also change based on settings of the viewer and the person being viewed. For example, there may be mechanisms to control negative banners that represent defamation and shaming of others. In some cases, the banners may represent an individual or corporate brand.