Although different types of content can be provided for different types of entities and/or different entities within an entity type, the knowledge panels can be configured to provide a consistent user interface for users. In some implementations, each knowledge panel can have one or more standard types of content items. For example, the standard types of content items can include a title, an image, a description, and one or more facts about the entity for which the knowledge panel is provided.

In some implementations, the title for a knowledge panel is the name of the entity or an alias of the entity. For example, the title for a knowledge panel provided for a person can be the name of the person. Similarly, the title for a knowledge panel provided for a country can be the name of the country.

The description for the knowledge panel can provide an adequate explanation of what the entity is, such as a summary of the entity, without going into so much detail to distract from the document with which the knowledge panel is presented. Candidate descriptions can be obtained from a variety of places, such as prefixes of text from trusted encyclopedia articles or top ranking web pages.

The image for a knowledge panel can be an image representative of the entity for which the knowledge panel is generated. This image may vary based on the type of entity and the entity itself. For example, an image for a country may include a map of the country, while an image for a person may include a representative image of the person.