The knowledge panel templates 113 store knowledge panel templates that can be populated with content items to generate a knowledge panel. In general, a knowledge panel template 113 specifies types of content items to include in the knowledge panel and includes placeholders for content items of the specified type. For example, a knowledge panel template may include placeholders for a title, one or more images, a description, a set of facts, and/or other types of content items.

The knowledge panel templates 113 can include one or more templates for each of a set of entity types. For example, the knowledge panel templates 113 may include one or more “person” templates, “place” templates, “l(fā)andmark” templates, “movie” templates, “business” templates, “game” templates, “sports team” templates, “sports event” templates, and/or “disambiguation” templates. A knowledge panel template 113 for a particular type of entity may have placeholders for different content item types than a knowledge panel template for another type of entity. For example, a knowledge panel template for a country may include a placeholder for a set of images of cities in the country, the name of the capital city, and a list of points of interest; while a knowledge panel template for a landmark may include a placeholder for a set of images of other landmarks. Other types of content particular to a type of entity are described below.