The driving method for the liquid crystal device 100 according to the present exemplary embodiment applies the counter electrode 23 serving as a common electrode with the COM signal that varies in the first period between the first potential and the second potential that is smaller than the first potential. A driving signal that varies between the third potential and the fourth potential that is smaller than the third potential is input to the transistor 130 serving as a switching element. Using the transistor 130, the driving signal is coupled or uncoupled to each of the first electrode 121, the second electrode 122, and the third electrode 123 of the peripheral electrode 120 in an unit of a duration equal to ? (one vertical duration) or less of the first period of the COM signal. AC signals, each of which varies between the positive polarity potential and the negative polarity potential in the second period that is longer than the first period, are input to the first electrode 121, the second electrode 122, and the third electrode 123 in a state where phases of the signals are shifted with each other, taking a potential of the COM signal as a reference. Below, the method of driving the liquid crystal device 100 will be described using specific examples.