Source drive controller 35 controls source driver 24 such that source driver 24 performs column inversion drive (column inversion drive) in which the polarities of the data voltages supplied to two adjacent data signal lines SL are different from each other. In the first exemplary embodiment, by way of example, source drive controller 35 controls source driver 24 such that source driver 24 performs the column inversion drive while performing frame inversion driving. However, the drive system is not limited to the first exemplary embodiment.
Gate drive controller 36 generates various timing signals (for example, the gate start pulse signal and the gate clock signal) controlling the drive of gate driver 25 based on various control signals (for example, the horizontal synchronizing signal and the vertical synchronizing signal) output from drive line switching unit 34, and outputs the various timing signals to gate driver 25.
[1-2. Operation of Liquid Crystal Display Device]
Operation of liquid crystal display device 10 will be described below with reference to