As described above, phase inversion controller 37 of liquid crystal display device 10a of the second modification inverts the phase of the polarity of the data voltage in units of m (m is an integer of 1 or more) pixel rows, and shifts position of pixel row 22 where the phase of the polarity of the data voltage is inverted by a predetermined pixel row for every predetermined frames.
Consequently, even if the frame inversion drive is the drive in which the polarity of the data voltage is inverted every frame, and even if m (number of N lines) is an even number, the data having the same polarity can be prevented from being supplied to the pixel row, so that the generation of the image quality degradation can further be prevented.
A liquid crystal display device according to a second exemplary embodiment will be described below with reference to 
[2-1. Configuration of Liquid Crystal Display Device]
A schematic configuration of liquid crystal display device 10b of the second exemplary embodiment will be described below with reference to