In order to improve the above problem, the liquid crystal display device of the third exemplary embodiment has image display region 21 configured by arranging the plurality of pixels P in a matrix form. The liquid crystal display device includes the plurality of gate signal lines GL respectively disposed for each pixel row 22 in image display region 21, the plurality of gate signal lines GL being used to select pixel row 22 in which the data voltage corresponding to the image data is written, gate driver 25 that supplies the gate signal to the plurality of gate signal lines GL, the plurality of data signal lines SL respectively disposed for each pixel column 23 in image display region 21, the plurality of data signal lines SL being used to write the data voltage in pixel P of selected pixel row 22, source driver 24 that supplies the data voltage to the plurality of data signal lines SL, and controller 30c that controls gate driver 25 and source driver 24. Controller 30c includes phase inversion controller 37 that inverts the phase of the polarity of the data voltage in units of m (m is an integer of 1 or more) pixel rows, and shifts at least one inversion position I (an example of the position of pixel row 22) where the phase of the polarity of the data voltage is inverted by a predetermined pixel row for each frame.
Because controller 30c includes phase inversion controller 37, as described in the second modification of the first exemplary embodiment, inversion position I where the polarity of the data voltage is inverted is shifted in the N-line inversion drive, so that the horizontal streak can be prevented from being visually recognized at inversion position I, and the image quality can be improved.