The invention claimed is:1. A method for receiving a downlink signal by a user equipment (UE) from an eNB in a wireless communication system, the method comprising:receiving a downlink control channel from the eNB; andreceiving a downlink data channel and a front loaded reference signal for demodulation of the downlink data channel by using control information included in the downlink control channel,wherein the front loaded reference signal has a repetition factor of 2 on a single symbol of an antenna port of a minimum index,wherein the downlink control channel is masked with an identifier indicating that the downlink data channel is a broadcast data channel.2. The method according to claim 1, wherein whether an additional reference signal added to the front loaded reference signal is received or not is determined based on the number of symbols to which the downlink data channel is allocated.3. The method according to claim 2, wherein a number of symbols of the additional reference signals added to the front loaded reference signal is fixed depending on a number of symbols to which the downlink data channel is allocated.4. The method according to claim 2, wherein the downlink control channel does not include information on the additional reference signal and the front loaded reference signal.5. A method for transmitting a downlink signal from an eNB to a user equipment (UE) in a wireless communication system, the method comprising:transmitting a downlink control channel to the UE; andtransmitting a downlink data channel corresponding to the downlink control channel and a front loaded reference signal for demodulation of the downlink data channel to the UE,wherein the front loaded reference signal has a repetition factor of 2 on a single symbol of an antenna port of a minimum index,wherein the downlink control channel is masked with an identifier indicating that the downlink data channel is a broadcast data channel.6. The method according to claim 5, wherein whether an additional reference signal added to the front loaded reference signal is received or not is determined based on the number of symbols to which the downlink data channel is allocated.7. The method according to claim 6, wherein a number of symbols of the additional reference signals added to the front loaded reference signal is fixed depending on a number of symbols to which the downlink data channel is allocated.8. The method according to claim 6, wherein the downlink control channel does not include information on the additional reference signal and the front loaded reference signal.9. A user equipment (UE) in a wireless communication system, the UE comprising:a wireless communication module; anda processor connected with the wireless communication module, receiving a downlink control channel from the eNB, and receiving a downlink data channel and a front loaded reference signal for demodulation of the downlink data channel by using control information included in the downlink control channel,wherein the front loaded reference signal has a repetition factor of 2 on a single symbol of an antenna port of a minimum index,wherein the downlink control channel is masked with an identifier indicating that the downlink data channel is a broadcast data channel.10. The UE according to claim 9, wherein whether an additional reference signal added to the front loaded reference signal is received or not is determined based on the number of symbols to which the downlink data channel is allocated.11. The UE according to claim 10, wherein a number of symbols of the additional reference signals added to the front loaded reference signal is fixed depending on a number of symbols to which the downlink data channel is allocated.12. The UE according to claim 10, wherein the downlink control channel does not include information on the additional reference signal and the front loaded reference signal.