FIG. 4 is a flowchart illustrating an example process to provide intelligent encoder tuning based on QoE feedback. This example process 400 begins at stage 410, when an encoder receives A/V content from an audio/video source. A/V content can be sent, for example, by an A/V source (e.g., A/V source 110 of FIG. 1 and 210 of FIG. 2 and 305 of FIG. 3) to an encoder (e.g., encoder 120 of FIG. 1 and 220 of FIG. 2 and 310 of FIG. 3). In some implementations, example formats of A/V content can include formats such as, for example, HdMp2, SdMp2, or HdMp4, among many others. In some implementations, the A/V source can be a video server. In other implementations, the A/V source can be an antenna or cell tower. It should be understood that various hardware and/of software platforms can serve to provide the A/V source.