As noted herein, many particularly advantageous implementations of embodiments of the invention contemplate filtering option data objects and/or modifying weighted values associated with option data objects based on calculated distances and distance-based restrictions. As such, extracting an identification of a location associated with each option data object is, in some instances, necessary to facilitate the calculation of, for example the a relevant radius, and distances between locations associated with an option data object and a reference point and/or a user location.

As shown in block 312, the apparatus 200 is also capable of calculating, based at least in part on the location associated with the option data object, the triangulation location of the user, and the predefined geographic area, a distance associated with the option data object. In many example implementations of block 312, the distance associated with the option data object is the distance dist, as described above with reference to FIG. 4 and the related online portion of the calculation. For example, the distance between a particular option data object location (such as the location where a deal offer can be exercised), and the triangulation location of a user can be combined with the distance between the user and the center of the zip code or other reference point, (such as reference point 402, for example) to determine a distance associated with the option data object. While particular calculations are presented herein, including but not limited to those set out in connection with FIG. 4, any computation that takes into account a distance or travel time associated with a particular option data object, a user, and a reference point can be used in example implementations of block 312.