In some example implementations, the predetermined distance parameter associated with the predefined geographic area is based at least in part on a distance between a reference point within the predefined geographic area and a location associated with one or more option data objects. In some such example implementations, and in other example implementations, the distance associated with the option data object is based at least in part on a distance between the location associated with the option data object and the triangulation location of the user and the distance between the triangulation location of the user and the reference point associated with the predefined geographic area. In some such example implementations, and in other example implementations, calculating an updated weighted value associated with the option data object comprises associating a scaling factor with the option data object.
Having thus described certain embodiments of the present invention in general terms, reference will now be made to the accompanying drawings, which are not necessarily drawn to scale, and wherein: