Techniques described herein provide improvements over existing techniques, as noted above. As described above, existing user interfaces can be cluttered and time consuming to navigate. Techniques described herein utilize metadata to offer improvements to existing user interfaces. Techniques described herein utilize metadata associated with messages to minimize distractions and bring clarity to what needs focus on the user interface. That is, techniques described herein leverage metadata to differentiate presentations of messages, automate workflows and/or other functions, and the like, thereby offering improvements to existing user interfaces. Further, techniques described herein enable users of the communication platform to stay up-to-date with work and/or events that happen across the communication platform and/or third-party platforms integrated with the communication platform. That is, techniques described herein enable the generation and/or configuration of subscriptions so that users can receive messages that are relevant to their user experience. As such, techniques described herein offer an improvement to existing technology.