Based at least in part on determining that the message is associated with a normal priority, the component of the server(s) 102 can cause the message to be presented via a user interface associated with the communication platform in association with a first presentation characteristic, as illustrated at operation 808. In some examples, messages that are not associated with a high priority or a low priority, that is, “normal priority” messages, can be represented by user interface elements that are associated with a particular size, color, font, animation, etc. Such presentation can be a “default” presentation or a “standard” presentation. In some examples, based at least in part on determining that the message is a normal priority message, the component of the server(s) 102 can send an instruction to the application 140 to present the user interface element associated with the normal priority message in association with the first presentation characteristic. In some examples, the application 140 can receive a message associated with metadata indicating that it is a normal priority message and can render the user interface element associated therewith based at least in part on the first presentation characteristic. An example of a user interface element associated with a normal priority message is illustrated above with reference to