Based at least in part on determining that the message is associated with a low priority, the component of the server(s) 102 can cause the message to be presented via a user interface associated with the communication platform in association with a second presentation characteristic, as illustrated at operation 810. Low priority messages can be associated with particular users or applications, may not require or expect an action, may not be associated with an expiration time, etc. In some examples, user interface elements associated with low priority messages can be presented in a different size, different color, different font, different animation, and/or the like, for example, relative to “normal priority” messages and/or “high priority” messages. That is, in at least one example, based at least in part on determining that the message is a low priority message, the component of the server(s) 102 can send instruction to the application 140 to present the user interface element associated with the low priority message in association with the second presentation characteristic. In some examples, the application 140 can receive a message associated with metadata indicating that it is a low priority message and can render the user interface element associated therewith based at least in part on the second presentation characteristic. An example of a user interface element associated with a low priority message is illustrated above with reference to