At operation 1006, the subscription management component 116 can cause a subscription user interface to be presented via the user interface. In at least one example, based at least in part on receiving an indication of an interaction with the user interface element, the subscription management component 116 can cause a subscription user interface to be presented via the user interface 200. In at least one example, the subscription user interface can be presented via an embedded browser, a modal window, a pop-up, an overlay, a section of the user interface 200, or a new user interface. The subscription user interface presented can be associated with different data and/or configurations, based at least in part on the context of the user interface element. For example, if the user interface element indicative of an available subscription is proximate to an object, the subscription user interface can present subscription options associated with that object, as illustrated and described above with reference to