One general aspect includes a system of one or more computers can be configured to perform particular operations or actions by virtue of having software, firmware, hardware, or a combination of them installed on the system that in operation causes or cause the system to perform the actions. One or more computer programs can be configured to perform particular operations or actions by virtue of including instructions that, when executed by data processing apparatus, cause the apparatus to perform the actions. One general aspect includes a method, including accessing a database of historical driver behavior information, the historical driver behavior information associated with a driver and describing previous interactions with a display system of a vehicle, the display system including a first display and a second display. The method includes receiving driving context information describing a driving environment and receiving driver state information relating to the driver. The method also includes receiving a signal to present an interactive element on the display system. The method includes providing the driving context information and the driver state information to an adaptive learning system as inputs. The method further includes determining, by the adaptive learning system, a threshold value for the interactive element based on accessibility of the driver to the interactive element. The method also includes determining, by the adaptive learning system (e.g., a predefined logic or learning-based adaptive system), a score for the interactive element of the display system based on the historical driver behavior information, the driving context information, and the driver state information. The method further includes determining, by the adaptive learning system, a location on the first display to present the interactive element based on a determination that the score for the interactive element exceeds the threshold value. The method further includes causing the interactive element to be displayed at the location. Other embodiments of this aspect include corresponding computer systems, apparatus, and computer programs recorded on one or more computer storage devices, each configured to perform the actions of the methods.