As above, according to the present embodiment, a notification of the toner application amount is given immediately after image analysis without performing decompression processing separately for image analysis and for image transfer. Due to this, in an electrophotographic image forming apparatus, it is possible to appropriately control the fixing temperature while implementing an increase in speed due to improvement of the PPM. Further, the image analysis is performed for the image data after the page layout is changed in accordance with printing information, and therefore, it is made possible to perform control of the fixing temperature and the like based on an accurate image feature quantity.