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Personalized temporary unsubscribe mechanisms for email subscriptions

專(zhuān)利號(hào)
US11616746B1
公開(kāi)日期
2023-03-28
申請(qǐng)人
Adobe Inc.(US CA San Jose)
發(fā)明人
Vishnu Singh; Ram Bhushan Agrawal; Medha Kumari; Deepansh Rawal
IPC分類(lèi)
H04L51/212; H04L51/18; H04L51/214
技術(shù)領(lǐng)域
email,emails,user,temporary,management,options,or,period,system,in
地域: CA CA San Jose

摘要

In some embodiments, techniques for generating personalized unsubscribe options for emails are provided. For example, a subscription management system can access information associated with an active email subscription and a user profile for a user. The subscription management system can determine a temporary unsubscribe time period for the user based on the information associated with the active email subscription and the profile of the user. The subscription management system can embed multiple unsubscribe options in an email to be sent to the user. The multiple unsubscribe options can represent respective unsubscribe time periods including the temporary unsubscribe time period. The subscription management system can cause the email to be sent to the user and receiving a selection among the multiple unsubscribe options indicating a selected unsubscribe time period. The subscription management system can change the active email subscription to a suppressed email subscription associated with the unselected unsubscribe time period.

說(shuō)明書(shū)

The subscription management system 102 can determine, for example, through a subscription management module 104, personalized unsubscribe options for users to temporarily suppress email subscriptions. The subscription management system 102 can access a data repository 106 storing user profiles 120 for various users and subscription data 110 associated with these users. For example, the subscription management system 102 accesses the subscription data 110 to identify that a particular user is on an active subscription list 114 rather than a suppressed subscription list 116. The subscription data 110 can also include other data associated with the active subscription list 114, such as the type of content or products and services provided for users in the active subscription list 114. For example, the data include promotional content for international vacation trip packages. Users on the active subscription list 114 may actively and continuously receive subscription emails including the promotional content for international vacation trip packages via their respective client devices 118A-C.

權(quán)利要求

1
微信群二維碼
意見(jiàn)反饋