In some embodiments, techniques for generating personalized unsubscribe options for emails are provided. For example, a subscription management system can access information associated with an active email subscription and a user profile for a user. The subscription management system can determine a temporary unsubscribe time period for the user based on the information associated with the active email subscription and the profile of the user. The subscription management system can embed multiple unsubscribe options in an email to be sent to the user. The multiple unsubscribe options can represent respective unsubscribe time periods including the temporary unsubscribe time period. The subscription management system can cause the email to be sent to the user and receiving a selection among the multiple unsubscribe options indicating a selected unsubscribe time period. The subscription management system can change the active email subscription to a suppressed email subscription associated with the unselected unsubscribe time period.