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Personalized temporary unsubscribe mechanisms for email subscriptions

專(zhuān)利號(hào)
US11616746B1
公開(kāi)日期
2023-03-28
申請(qǐng)人
Adobe Inc.(US CA San Jose)
發(fā)明人
Vishnu Singh; Ram Bhushan Agrawal; Medha Kumari; Deepansh Rawal
IPC分類(lèi)
H04L51/212; H04L51/18; H04L51/214
技術(shù)領(lǐng)域
email,emails,user,temporary,management,options,or,period,system,in
地域: CA CA San Jose

摘要

In some embodiments, techniques for generating personalized unsubscribe options for emails are provided. For example, a subscription management system can access information associated with an active email subscription and a user profile for a user. The subscription management system can determine a temporary unsubscribe time period for the user based on the information associated with the active email subscription and the profile of the user. The subscription management system can embed multiple unsubscribe options in an email to be sent to the user. The multiple unsubscribe options can represent respective unsubscribe time periods including the temporary unsubscribe time period. The subscription management system can cause the email to be sent to the user and receiving a selection among the multiple unsubscribe options indicating a selected unsubscribe time period. The subscription management system can change the active email subscription to a suppressed email subscription associated with the unselected unsubscribe time period.

說(shuō)明書(shū)

As described herein, certain embodiments provide improvements to email subscription services by solving problems that are specific to computers and the Internet. Due to the nature of computers and the Internet, sending emails occurs at little to no cost to email senders. Thus, a large number of unwanted emails are spread on the Internet consuming memory and computing resources of senders' and receivers' email servers and consuming network bandwidth. The improvements provided by the embodiments described herein include providing email subscribers the opportunity to temporarily suppress the subscription. Without the temporary unsubscribe options, users who want to maintain an email subscription but temporarily are uninterested in receiving emails from the relevant service must keep the subscription active and receive emails they will not read. The temporary suppression can prevent unnecessary and/or unwanted emails from being sent to the users for user-specified time periods. This not only saves the storage space in the email account of the user, in the email server and the backup server, but also saves the network bandwidth that would be consumed by transmitting the unwanted emails.

In addition, without the temporary unsubscribe options, users must either continue to receive emails that they are not interested in or completely unsubscribe and no longer receive emails from the subscription service. If a user later changes his mind, the user must do various online searching to try to find ways to re-subscribe to the email list. By providing the temporary unsubscribe options, email users can save time and computing resources on searching and re-subscribing to an email list that the user unsubscribed before.

權(quán)利要求

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