In 310, the streaming service 220 receives a request to stream content to the connected user device 210. For example, user input at the user device 210 may indicate to the streaming service 220 that a particular program (e.g., movie, show, clip, etc.) has been selected from a video library to be provided on demand.

In 315, the streaming service 220 determines that a video stream with one or more DCIOs is to be provided to the user device 210. For example, in response to the request, the streaming service 220 may determine that the video stream 102 is to be provided to the user device 210.

In 320, the streaming service 220 transmits a first set of the multimedia data to the user device 210. In some embodiments, the first set of multimedia data may represent all of the multimedia data for the first subclip 140. In other embodiments, the first set of multimedia data may represent a portion of the multimedia data for the first subclip 140. For instance, the streaming service 220 may send multimedia data corresponding to a runtime of the selected content (e.g., 3 seconds, 15 seconds, 30 seconds, 1 minute, 5 minutes, 15 minutes, etc.) that is less than the runtime of the subclip 140. At the user device 210, playback may begin once the first set of the multimedia data is received and processed.