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Privacy preserving user group expansion

專利號
US11888825B1
公開日期
2024-01-30
申請人
Google LLC(US CA Mountain View)
發(fā)明人
Wei Huang; Fabio Soldo; Surbhi Maheshwari
IPC分類
H04L9/40; G06N3/08
技術(shù)領(lǐng)域
user,users,list,can,in,digital,or,group,be,action
地域: CA CA Mountain View

摘要

This document describes techniques for expanding user groups while preserving user privacy and data security. In one aspect, a method includes receiving, by a content platform and from a client device of a user, a request for a digital component that also includes a user identifier. A determination is made that the user identifier is included in a user list that includes multiple user identifiers respectively corresponding to multiple users in a user action group. In response to determining that the unique identifier is included in the user list, a digital component of the entity for which the user list is generated is selected and provided to the client device of the user for display to the user of the client device.

說明書

Based on the post-processing and/or selection techniques 136, the user list generation server 130 can generate a final user list 138. Users in the final user list 138 can receive digital components that are relevant to the category for the original user list 132 that was expanded to arrive at the final user list 138. For example, if the original user list 132 is for users that selected to view a recipe for a particular dish, the users in the final user list 138 can be provided digital components related to the particular dish, restaurants that serve the particular dish, etc.

In some implementations, the final user list 138 may include a subset of the users from the original user list 132. For example, the subset can be a proper subset that includes at least one member of the original user list 132 but does not include every member of the original user list 132. In some implementations, the final user list 138 can include a subset of the users in the intermediate user list 134. For example, this subset can be a proper subset that includes at least one member of the intermediate user list 134 but does not include every member of the original user list 132. In yet some implementations, the final user list 138 can include any quantity of users from the original user list 132 and/or the intermediate user list 134.

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