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Privacy preserving user group expansion

專利號
US11888825B1
公開日期
2024-01-30
申請人
Google LLC(US CA Mountain View)
發(fā)明人
Wei Huang; Fabio Soldo; Surbhi Maheshwari
IPC分類
H04L9/40; G06N3/08
技術(shù)領(lǐng)域
user,users,list,can,in,digital,or,group,be,action
地域: CA CA Mountain View

摘要

This document describes techniques for expanding user groups while preserving user privacy and data security. In one aspect, a method includes receiving, by a content platform and from a client device of a user, a request for a digital component that also includes a user identifier. A determination is made that the user identifier is included in a user list that includes multiple user identifiers respectively corresponding to multiple users in a user action group. In response to determining that the unique identifier is included in the user list, a digital component of the entity for which the user list is generated is selected and provided to the client device of the user for display to the user of the client device.

說明書

In some aspects, the method can include generating, for each user in the third set of users, a score based on a set of data including (i) the user identifier associated with the user, (ii) the user interest group, (iii) an entity group of the entity, (iv) electronic resources of the entity, and (v) keywords associated with the entity; and selecting, for inclusion in the second set of users, each user having a score that satisfies a threshold score condition for the user list. In some aspects, generating, for each user in the third set of users, a score can include receiving the set of data; providing the set of data as input to a machine learning model that was trained to correlate training sets of data with likelihood of a user performing one or more specified actions to determine first and second arrays, wherein the first array corresponds to a user embedding associated with the user and the second array corresponds to an entity embedding associated with the entity; determining a distance between the first array and the second array; and assigning the score for the user based on the determined distance between the first array and the second array. In some aspects, the method can also include ranking the third set of users in the intermediate list based on the assigned score for each user in the third set of users; and selecting, for inclusion in the second set of users, each user from the ranked intermediate list having the assigned score that exceeds the threshold score condition for the user list. In yet some aspects, the machine learning model is a deep neural network (DNN).

權(quán)利要求

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