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Privacy preserving user group expansion

專利號
US11888825B1
公開日期
2024-01-30
申請人
Google LLC(US CA Mountain View)
發(fā)明人
Wei Huang; Fabio Soldo; Surbhi Maheshwari
IPC分類
H04L9/40; G06N3/08
技術(shù)領域
user,users,list,can,in,digital,or,group,be,action
地域: CA CA Mountain View

摘要

This document describes techniques for expanding user groups while preserving user privacy and data security. In one aspect, a method includes receiving, by a content platform and from a client device of a user, a request for a digital component that also includes a user identifier. A determination is made that the user identifier is included in a user list that includes multiple user identifiers respectively corresponding to multiple users in a user action group. In response to determining that the unique identifier is included in the user list, a digital component of the entity for which the user list is generated is selected and provided to the client device of the user for display to the user of the client device.

說明書

As mentioned above, selecting the subset of users may not include ranking the users in the intermediate list based on their user embeddings. Instead, the proper subset of users can be selected based on whether the user embeddings for the users satisfy one or more threshold conditions that correspond to user embeddings of the user list. The threshold conditions can include, but are not limited to, a total number users that make up an audience, such as a total number of users that an entity or digital component provider can deliver digital components to at a time. In some implementations, the one or more threshold conditions can be quality levels of one or more machine learning models that are used to generate multi-dimensional user embeddings for the users in the intermediate list.

權(quán)利要求

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