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Privacy preserving user group expansion

專利號(hào)
US11888825B1
公開日期
2024-01-30
申請(qǐng)人
Google LLC(US CA Mountain View)
發(fā)明人
Wei Huang; Fabio Soldo; Surbhi Maheshwari
IPC分類
H04L9/40; G06N3/08
技術(shù)領(lǐng)域
user,users,list,can,in,digital,or,group,be,action
地域: CA CA Mountain View

摘要

This document describes techniques for expanding user groups while preserving user privacy and data security. In one aspect, a method includes receiving, by a content platform and from a client device of a user, a request for a digital component that also includes a user identifier. A determination is made that the user identifier is included in a user list that includes multiple user identifiers respectively corresponding to multiple users in a user action group. In response to determining that the unique identifier is included in the user list, a digital component of the entity for which the user list is generated is selected and provided to the client device of the user for display to the user of the client device.

說明書

In 504, the user list generation server receives data that can include (i) user identifiers for the candidate set of users, (ii) the user interest group, (iii) an entity group (e.g., digital component provider group), (iv) electronic resources (e.g., websites, web pages, applications, etc.) of the entity, and (v) keywords associated with the entity. The user identifiers can be used by the web browser, applications, content platforms, etc. to uniquely identify each of the users. The user identifiers, as described herein, may not include personal or private information of the users. The user interest groups can be assigned to the users, as described in relation to the process 200, based at least in part on what electronic resources the users visit and/or actions taken by the users on such electronic resources. The user interest group can associate users within the group as having similar interests. The user interest group can be represented by an identifier that corresponds to that user interest group. As described throughout this disclosure, the identifiers can be alphanumeric values and/or other types of values. Data such as the user interest groups can be advantageous to enhance or otherwise improve assignment of scores to the users in the process 500. The entity group can be a unique identifier used to identify the provider of one or more digital components. The electronic resources can include electronic resources that are visited and/or accessed by the users or otherwise related to the entity. The keywords can include words, phrases, and/or values that can be used by the users to identify or search for the entity. One or more additional data can be received by the user list generation server. For example, the user list generation server can also receive user embeddings and/or user landing page features, as described above (e.g., refer to FIGS. 3-4). The received data can be advantageous to generate a more wholesome and accurate score indicating whether each user in the intermediate list is likely to perform some specified action that corresponds a digital component of the entity represented by the entity group in the data.

權(quán)利要求

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