In accordance with some implementations of the disclosed subject matter, a system for authentication of user devices is provided, the system comprising: means for authenticating a first user device to a display device, wherein an authentication token is associated with the authentication of the first user device to the display device, wherein the authentication token is stored on a server in association with an identifier of the first user device, and wherein the first user device is provided with media playback control on the display device in response to the authentication; means for identifying, using the first user device, a second user device in proximity to the first user device; means for transmitting, from the first user device to the second user device, an invitation message to authenticate the second user device to the display device; and means for transmitting, from the first user device to the second user device, the authentication token that causes the second user device to request authentication to the display device from the server in response to receiving a response to the invitation message from the second user device, wherein the second user device is provided with media playback control on the display device in response to authenticating with the display device.

In some implementations, the system further comprises: means for generating using the first user device, the authentication token; and means for transmitting the authentication token to the server.

In some implementations, the system further comprises: means for transmitting, to the server, a request for the authentication token; and means for receiving the authentication token from the server.