The invention claimed is:1. A display apparatus, comprising a first housing, a second housing and a flexible display screen disposed on the first housing and the second housing respectively; the flexible display screen comprises a rolling portion and a fixed portion connected with each other, the rolling portion is at least partially disposed on the second housing, the fixed portion is at least partially disposed on the first housing, the second housing is slidably connected with the first housing, and the rolling portion can at least partially slide out of or into the first housing following the second housing; a support structure is disposed between the second housing and at least a part of the rolling portion, and the support structure provides a support force for the rolling portion, such that when the rolling portion slides out of the first housing, a surface of the rolling portion away from the second housing is flushed with a surface of the fixed portion away from the first housing-,wherein the support structure comprises at least two rigid support strips, and an extending direction of the rigid support strips is perpendicular to a stretching direction of the flexible display screen, and the rigid support strips are arranged side by side along the stretching direction of the flexible display screen, and a rolling space is formed between adjacent rigid support strips,wherein the rigid support strip at least has a first surface, the first surface is located at one side of the rigid support strip close to the rolling portion and is fixedly connected with the rolling portion, and first surfaces of adjacent rigid support strips form a support surface for providing a support force for the rolling portion,wherein the rigid support strip further has a second surface, and the second surface is located at one side of the rigid support strip close to the second housing, and is slidably connected with the second housing, and the second surface is provided with at least one fixing block, and one side of the second housing close to the fixed portion of the flexible display screen is provided with a clamping groove, when the rolling portion slides out of the first housing, the fixing block is capable of being embedded in the clamping groove to limit movement of the rolling portion in a direction away from the second housing.2. The display apparatus according to claim 1, wherein inner angles formed between two opposite side surfaces of the rigid support strip in the stretching direction of the flexible display screen and a surface of the rolling portion are obtuse angles, such that a rolling space is formed between the side surfaces of adjacent rigid support strips.3. The display apparatus according to claim 1, wherein the first surfaces are planar.4. The display apparatus according to claim 1, wherein the fixing block comprises a support member and a buckle disposed at one side of the support member away from the second surface, and the buckle is capable of being embedded in the clamping groove to limit the movement of the rolling portion in the direction away from the second housing.5. The display apparatus according to claim 1, wherein the second surface is provided with one fixing block, and the fixing block is located in the middle of the rigid support strip in a direction perpendicular to the stretching direction of the flexible display screen.6. The display apparatus according to claim 1, further comprising a tensioning member and a winding assembly arranged in the housing, one end of the tensioning member is connected with one end of the rolling portion away from the fixed portion, and the other end of the tensioning member is connected with the winding assembly.7. The display apparatus according to claim 1, wherein the rolling portion comprises a back film, the back film comprises a rollable portion and a non-rollable portion connected with each other, and a modulus of a material of the rollable portion is smaller than a modulus of a material of the non-rollable portion.8. The display apparatus according to claim 7, wherein the modulus of the material of the rollable portion is 2 GPa to 5 GPa, and the modulus of the material of the non-rollable portion is 6 GPa to 15 GPa.9. A display device, comprising the display apparatus according to claim 1.